Roger Federer on vacation day in Interlaken 2023

On April 4 and 5, 2023, the Swiss tourism industry gathered for the 25th time at the largest and most significant annual trade event of its kind.

At the invitation of Switzerland Tourism (ST), Interlaken Tourism, and other partners,

industry professionals gathered in Interlaken to discuss current trends and issues. The event was inaugurated by Federal Councillor Albert Rösti, with Roger Federer making a celebrated surprise appearance.

A standout feature was the 15.5m x 4.5m curved LED wall, which enhanced the presentations by the many distinguished speakers.

We are proud of our ongoing partnership with Switzerland Tourism and look forward to many more successful events.

Switzerland Tourism
Sally & Friends