A basic visitor counter alone doesn't capture the true success of your trade fair stand. With smARTmetrics you gain precise insights into your visitors' behavior. Our system distinguishes between passersby and genuine prospects, providing you with valuable data on engaged visitors who are truly interested in your offerings. This enables you to make data-driven decisions and maximize the impact of your presence.
With smARTmetrics, you can filter out your stand personnel from the visitor count and categorize your guests based on their level of interest and time spent at your stand. This allows you to identify exactly who is genuinely interested in your products and which exhibits capture their attention.
smARTmetrics features dynamic, filterable motion heatmaps that visualize visitor activity at your trade fair stand. Instantly see whether visitors are focused on a single exhibit or exploring multiple products, helping you optimize your stand design and presentation for maximum engagement.
smARTmetrics integrates cutting-edge sensors and software to provide real-time data. The sensors are easy to install at your stand and seamlessly transmit data to the system. Through a user-friendly web portal, you receive detailed reports, graphs, and analyses, offering valuable insights to enhance your trade fair presence and improve future strategies.
Visitor Frequency – Accurate Measurement of Stand Visitors
Capture both passers-by and visitors to your stand with exceptional precision. Our technology provides clear insights into visitor numbers and helps you accurately determine the absorption rate—the proportion of passers-by who engage with your stand.
Comparative Analyses – Performance at a Glance
Easily compare the performance of your exhibition stands across different events. Analyze absorption rates, visitor dwell time, and movement patterns to understand which locations and setups are most effective.
Visitor Classification – Bringing Order to Visitor Behavior
Organize visitor behavior at your stand by classifying guests based on their actions. Separate genuinely interested prospects from employees, passers-by, and casual browsers. This ensures you have actionable, targeted data to engage your real prospects.
Heatmaps & Analytics – Focus on What Matters
Leverage smARTmetrics' heatmaps to identify which exhibits attracted the most attention and how long visitors engaged with them. Discover whether interest in one exhibit led to further exploration of other products, allowing you to optimize your stand presentation for maximum impact.
smARTmetrics – Elevate Your Trade Show Presence
smARTmetrics gives you the tools to take your trade show presence to the next level, with detailed analytics, clear data, and deep insights into visitor behavior. Unlock the full potential of your exhibitions with data-driven strategies that enhance your engagement and ROI.
