Digital and hybrid events

What is a digital event?

A digital event overcomes the limitations of a physical location. Meetings take place without having to travel and offer protection in the sense of "social distancing". This increases reach, contributes to climate protection and reduces costs.

Today's technical possibilities, such as holograms, digital platforms with and without avatars, virtual reality with and without glasses, artificial intelligence, etc., make it possible to design an event in such a way that the different perceptions of the real and virtual worlds increasingly disappear.

In our many years of customer support, we have noticed that attempts have often been made to "digitalize" conventional events. This only works to a limited extent. New technologies also require new ways of thinking. We help you to make the most of the technical potential and create a unique digital event that will inspire your target audience.

Virtualhub event platform

Our interactive event platform with individual branding and your own feature design.

Event platform

What is a hybrid event?

A hybrid event is a combination of a traditional and digital event. The audience can experience the event either live on site or digitally.

Visitors in the studio can fully enjoy the emotions of the event, with the focus on personal contact. People who are unable to be there for a lack of time, health or financial reasons, for example, still have the opportunity to attend live digitally. Another option is that the event can be attended flexibly "on demand" by making an online recording available after the event.

Hybrid and digital events at our partner locations

The setup in our partner locations StageOne and Halle 550 is perfectly optimized for hybrid or digital events.

Thanks to the large event space, you have maximum flexibility to create an unforgettable experience with your guests on site and your digital guests. The versatility of the space on offer provides professional solutions in every respect for all event formats and sizes.

Your advantages in our locations

  • Maximum planning security: the venues offer a solution for all types of events.
  • greater reach thanks to location-independent participation
  • Space for live audiences of 20 to 1,000 people
  • Recordings of the event can be made available on demand.
  • Webinars with customers at home and on site
  • Interaction via channels
  • New technological possibilities
  • Sustainability

Event formats

Virtualhub offers the great advantage that you can hold hybrid events in addition to livestreams, webinars and webcasts.

Digital means rethinking

Virtual events have transitioned from being exceptions to becoming integral components alongside physical gatherings.

The coronavirus pandemic has forced us to rethink. Society has to come to terms with new norms such as social distancing and protection concepts. Major events such as concerts and tours have been canceled, summits have been postponed and business conferences have been postponed to the telling date "TBD." The global economy has changed and the future seems uncertain.

Every crisis also offers opportunities. This has led to things that previously seemed impossible. Innovative and creative alternatives for "meeting up" despite the restrictions were quickly "stomped" out of the ground. Communicating with grandpa and grandma via Zoom has become commonplace.

Digitalization as an opportunity

At smARTec, we have been dealing with increasing digitalization for years. We know from experience how important it is to understand what is possible with modern technology. To this end, we have looked into the possibilities and needs of people:

  • How does our brain process virtual information?
  • What aspects need to be taken into account in the planning and content so that digital messages are understood?
  • How can we appeal to human senses through virtual communication?
  • How do emotions arise and how can we influence them?

We offer you professional support from the initial idea to successful implementation - all from a single source.

We will be happy to advise you.

Fabian Baumann

Head of Sales & Marketing
Member of the Executive Board

smARTec